Practical insights for therapists building an online presence.

Quick answer A professionally designed therapist or counsellor website typically starts at $699 and can run up to $4,000+, depending on scope, platform, and how custom the design and copywriting are. Entry-level builds start at $699; a fully custom, SEO-built site with professional copywriting and more pages sits toward the higher end. Most solo practitioners land somewhere in the $699–$2,000 range for a properly built, five-to-seven-page site. What actually drives the cost 1

One of the first questions I get from therapists and psychotherapists starting a website isn't about design at all — it's "which platform should I even build this on?" It's a reasonable thing to get stuck on, because the honest answer is: it depends what you actually need the site to do, and how much you want to touch it yourself once it's live. Here's a straightforward comparison, without the platform bias most agencies bring because they only build on one. WordPress WordPre

If you're a therapist, counsellor or psychologist starting or growing a private practice, this question comes up constantly: do you actually need your own website, or is a profile on Psychology Today, Counselling Directory, or a similar platform enough? The honest answer is: it depends on what stage you're at, and what you want your practice to feel like from the outside. Here's how to think it through properly, rather than just being told "yes, obviously" by someone who buil

Most psychologist websites look credible. Professional headshot, a list of qualifications, a page about your approach. And still, so many visitors read the whole thing and leave without booking a consultation. The reason usually isn't a lack of professionalism. It's that credibility and trust aren't the same thing — and a psychologist's website needs both, in a very specific order. Credibility gets someone to read. Trust gets them to reach out. Your degrees, your license numb

Most counsellor websites look fine. Clean fonts, a calming colour palette, a photo of the practitioner smiling gently into the camera. And yet so many of them quietly fail at the one thing they're supposed to do: turn a nervous visitor into a booked session. I've built websites for counsellors, psychologists, and therapists across the UK, US, Canada and Australia, and the same handful of things separate a website that just looks nice from one that actually brings in enquiries